FISHING RODS on sale

Shimano

The Ultegra J Surf H Hybrid from Shimano is a 3-piece rod specially designed for surfcasting enthusiasts or the most hardcore competitive anglers. Combining some of SHIMANO's best and most advanced technologies with premium accessories. If you are an avid surfcasting angler looking for unparalleled casting performance, the Ultegra J Surf is a model that demands your attention. Made with cutting-edge carbon processing technology, its extra-fast action perfectly translates casting power into incredible response speed. Its lightweight construction and optimal balance take it to the next level, amplifying your capabilities. Whether you opt for tube tip options to maximize casting distance, or hybrid tip versions to improve bite detection and sensitivity, rest assured that the Ultegra J Surf will unleash your full casting potential. long distance, regardless of the technique you prefer. Get ready to elevate your surfcasting experience to new levels with the Ultegra J Surf. This extraordinary fishing rod was made to improve every aspect of your fishing activity. Leveraging advanced SHIMANO technologies, including High Modulus Full Carbon with HPC, Nanosheet and Diaflash, this rod offers unprecedented long-distance casting performance. Say goodbye to frustrating blank twists and say hello to lightning-fast tip recovery when you release the lead. The Ultegra J Surf is available in a wide range of options, with top-notch components such as Fuji K-Type Alconite guides and Fuji DPS reel seats, ensuring optimal functionality. And let's not forget the Shimano Cast Control Grip, designed to provide a rock-solid grip at crucial casting moments. Get ready to revolutionize your fishing with the Ultegra J Surf and discover a new level of fishing satisfaction.

Trabucco

The telescopic fishing rods of the Trabucco Maxxis T-Match series represent a versatile and reliable option for fishing enthusiasts, both in fresh and salt water. Available in four length and power combinations, these rods are designed to meet the needs of different fishing styles, including the use of English floats, bombards and feeders. Made with CX-1 Micro Pitch carbon blanks, reinforced with high modulus carbon bands, these rods offer a robust and lightweight structure that guarantees superior sensitivity and exceptional reactivity when fishing. The SiC rings, mounted on a medium stainless steel shank with a tangle-free K-shaped frame, ensure smooth passage of the line and uniform distribution of tension along the shaft. The sliding carbon tube guides on the tip further help reduce tension during casting and recovery. The reel seat, equipped with rubber-coated steel caps, offers a secure and comfortable grip during use, while the non-slip rubber-coated handle ensures a stable grip even in wet or slippery conditions. The aluminum cap with rounded bumper rubber effectively protects the end of the rod from impacts and accidental damage, while the blank wrapped in high modulus carbon yarn further increases the overall strength and responsiveness of the rod, ensuring reliable and long-lasting performance in the time.

Daiwa

The Daiwa 23 Tournament Bolo LTD RG Bolognese rod with Fuji Guide, with REGULAR action, is a sophisticated evolution of the top of the range Tournament Bolo LTD AGS series. This rod represents the culmination of Daiwa technology and engineering, designed to offer excellent performance to the most demanding anglers. Made with superior quality SVF carbon and treated with the special Nanoplus resin, exclusive to Daiwa, this rod combines exceptional lightness and strength. It is available in three length variants: 5, 6 and 7 meters, to respond to different preferences and fishing conditions. The rod is built using Daiwa SVF Nanoplus carbon fabric, which guarantees uncommon resistance and lightness. X45 technology is integrated to improve rigidity and reduce torsion, offering greater casting precision and a more immediate response. Fuji SIC guides, renowned for their strength and durability, ensure optimal line management, reducing friction and preventing wear. The V-Joints are designed to ensure a homogeneous curvature and a smooth transition between sections, improving the overall performance of the rod. The Anti Stick-Joint System prevents sections from sticking together, making assembly and disassembly easier, while the Spine Alignment System ensures that each section is perfectly aligned, increasing the stability and efficiency of the rod. Furthermore, the original Fuji hook holder represents a touch of class, demonstrating Daiwa\'s attention to detail and commitment to producing the highest quality products.

Jatsui

The Jatsui Moonlight is a latest generation eging rod, characterized by a carbon handle that ensures excellent sensitivity to vibrations, while maintaining a low weight. extremely contained at 100 grams. This series, designed for the most demanding fishermen, stands out for the availability of two versions: the CGX, with carbon rings and carbon fiber bindings, and a second version with Fuji rings. Both variants, 8\'2\" long and with PE 0.6-1.0 and EGI 2.5-3.5 specifications, offer a quality solution for cuttlefish and squid fishing.

Trabucco

The Trabucco Hydrus RTX Lake Trout 2025 trout fishing rod is designed to offer excellent handling and performance, thanks to its Super Slim Blank blank, appreciated by lake trout fishing athletes. Made of S.H.M.R carbon, assembled with latest generation resins, the rod combines lightness and power, maintaining resistance and high performance. Available in 8 parabolic and super-parabolic actions, this series is suitable for all environmental and seasonal conditions. The extra-thin handle, covered with Sensi Touch rubberized grip, offers optimal control and facilitates cleaning of the barrel. The steel reel seat with rubber cheeks ensures maximum stability, while the solid carbon tips guarantee extreme sensitivity. The HD guides with SiC loop, mounted on a carbon tube, ensure lightness without compromising the curvature of the rod. Each rod is identified by a colored band for easy action distinction.

Colmic

Series of rods suitable for tuna drifting and deep-sea trolling. Very reactive rods, capable of catching large prey quickly and with less effort. The Wild Tuna are equipped with Fuji Heavy-Duty guides with acid mounting or spiral wrapping and screw reel seat with double fixing ring. Cross base with protective rubber cap, Rigid EVA handle for perfect grip during combat.

Shimano

The Ultegra J Surf T Tubular from Shimano is a 3-piece rod specially designed for surfcasting enthusiasts or the most hardcore competitive anglers. Combining some of SHIMANO's best and most advanced technologies with premium accessories. If you are an avid surfcasting angler looking for unparalleled casting performance, the Ultegra J Surf is a model that demands your attention. Made with cutting-edge carbon processing technology, its extra-fast action perfectly translates casting power into incredible response speed. Its lightweight construction and optimal balance take it to the next level, amplifying your capabilities. Whether you opt for tube tip options to maximize casting distance, or hybrid tip versions to improve bite detection and sensitivity, rest assured that the Ultegra J Surf will unleash your full casting potential. long distance, regardless of the technique you prefer. Get ready to elevate your surfcasting experience to new levels with the Ultegra J Surf. This extraordinary fishing rod was made to improve every aspect of your fishing activity. Leveraging advanced SHIMANO technologies, including High Modulus Full Carbon with HPC, Nanosheet and Diaflash, this rod offers unprecedented long-distance casting performance. Say goodbye to frustrating blank twists and say hello to lightning-fast tip recovery when you release the lead. The Ultegra J Surf is available in a wide range of options, with top-notch components such as Fuji K-Type Alconite guides and Fuji DPS reel seats, ensuring optimal functionality. And let's not forget the Shimano Cast Control Grip, designed to provide a rock-solid grip at crucial casting moments. Get ready to revolutionize your fishing with the Ultegra J Surf and discover a new level of fishing satisfaction.

Shimano

The new Beastmaster AX Monster from Shimano is a new telescopic rod designed specifically for the largest European freshwater fish, including the mighty sturgeon and catfish. Immensely robust, the Beastmaster AX Monster, 4.2 meters long, is the tool designed and studied for sturgeon fishing in commercial waters. The Beastmaster AX Monster certainly lives up to its name. If you are looking for a high end rod capable of tackling the largest sturgeon and catfish if necessary, this beast of a rod will not disappoint. With a length of 4.20m and a casting power of 200g, the Beastmaster AX Monster has a fast action that allows you to cast great distances from the bank, with enough weight to deal with strong river currents. And when you hook a monster fish, you have the strength to fight and the confidence to overcome even the most difficult and challenging situations. The Beastmaster AX Monster telescopic blank is made of high modulus carbon enriched with HPC (High Pressure Carbon), Diaflash and Biofibre. These carbons and advanced technologies work in harmony to create an incredibly powerful and durable rod, capable of tackling all challenges, whilst maintaining the response and feedback needed to fish effectively. To overcome the extreme stresses exerted when fighting massive fish, the beautiful black blank is equipped with Fuji K-type Fazlite guides with flanged Alconite tip and Fuji DPS reel seat. A special high-density EVA cap is designed to evenly distribute excess power when fighting the rod body against the fish.

Trabucco

The Trabucco Kompass XR Continental Power Feeder rod is crafted from high modulus CX1 Micro Pitch carbon with Slick Surface external finish on sections to prevent water from clinging, minimizing line friction against the rod and allowing for a smoother line flow during casting. Available in Medium Power, Power, and Extra Power actions, with variable casting power ranging from 100, 120, and 150 grams. The handle is made of high-density cork and EVA with a tapered grip for better control during casting. The graphite screw reel seat with high-density EVA front grip is suitable for LD reels. Ultra-lightweight Minima guides with double and single legs make the rod lightweight and high-performing. Each rod includes three carbon tips.

Trabucco

The TRABUCCO KOMPASS XR CARP WAGGLER English fishing rods are designed with a focus on strength and optimal performance. Made with high modulus CX1 Micro Pitch carbon and equipped with X-Power Joint system, these rods are built to handle the intense stresses of casting and fighting fish. Their two-section structure and progressive action are designed to absorb strong pulls without compromising the integrity of the rod. The Slick Surface blank finish provides a water-repellent surface that helps the line slide smoothly, allowing for accurate long-distance casting. The hybrid handle, made of cork and high-density EVA, guarantees a comfortable grip and optimal control while fishing. The ultra-light single-shank Minima guides reduce the overall weight of the rod without compromising its strength, while the graphite screw reel seat ensures a solid hold.

Daiwa

The Daiwa 23 Tournament Bolo LTD PW Bolognese rod with Fuji Guide, with POWER action, is a sophisticated evolution of the top of the range Tournament Bolo LTD AGS series. This rod represents the culmination of Daiwa technology and engineering, designed to offer excellent performance to the most demanding anglers. Made with superior quality SVF carbon and treated with the special Nanoplus resin, exclusive to Daiwa, this rod combines exceptional lightness and strength. It is available in three length variants: 5, 6 and 7 meters, to respond to different preferences and fishing conditions. The rod is built using the Daiwa SVF Nanoplus carbon fabric, which guarantees extraordinary resistance and lightness. X45 technology is integrated to improve rigidity and reduce torsion, offering greater precision in casting and a more immediate response. Fuji SIC guides, renowned for their strength and durability, ensure optimal line management, reducing friction and preventing wear. The V-Joints are designed to ensure a homogeneous curvature and a smooth transition between sections, improving the overall performance of the rod. The Anti Stick-Joint System prevents sections from sticking together, making assembly and disassembly easier, while the Spine Alignment System ensures that each section is perfectly aligned, increasing the stability and efficiency of the rod. Furthermore, the original Fuji hook holder represents a touch of class, demonstrating Daiwa\'s attention to detail and commitment to producing the highest quality products.

Colmic

The COLMIC CARTER is a two-section boat fishing rod, designed to guarantee high performance and robustness. In addition to being perfect for medium and heavy intensity bottom fishing, this rod is particularly suitable for fishing large fish such as snapper and sea bream with the drifting technique, using bait such as whole sardines or squid. Thanks to its ULAF PRO-FORCE unidirectional carbon construction and its well-studied structure, the COLMIC CARTER offers excellent handling both in deep fishing trips and in those at shallower depths. The rod is completed with two fiberglass tips which give it a strong action and make it extremely versatile in different fishing situations.

Colmic

The COLMIC FULL SHOT SLOW GAME is a refined series of one-piece fishing rods, designed for vertical fishing with baits such as Inchiku, Kabura and Tenya. These rods, characterized by lightness and thinness, offer a perfect balance between precision and pleasure of use. The action is progressive and specifically adapted to the different launch levels of the four proposed models. Built from ULAF PRO-FORCE carbon, the FULL SHOT SLOW GAME features high quality finishes and an innovative “Acid� guide assembly, making them perfect for spinning reels. With an attractive design and medium action, these rods are ideal for enthusiasts looking for efficiency and a touch of style.

Daiwa

The DAIWA Presso LTD AGS Italian Special are trout area rods of the highest level, designed to guarantee superior performance in Italian competition fields. They represent the perfect choice for athletes who demand sensitivity, lightness and precision, thanks to high quality materials and advanced technologies. Made with SVF Compile-X Nanoplus carbon fabric, these rods are incredibly light and sensitive, allowing you to feel every slight vibration. The Daiwa AGS (Air Guide System) guides improve casting speed and precision, while the X45 X Full Shield and X45 technology increases rigidity and reduces twisting. The V-Joint joints guarantee harmonious bending and optimal resistance, while the Air Sensor reel seat ensures high comfort. The PRESSO LTD AGS 58ML-S Italian Special is developed with the "two-stage taper solid" concept, a design designed to offer high sensitivity. This configuration allows you to feel every small movement of the bait and the variations in water flows, making fishing extremely precise and controlled. Designed for competition, the PRESSO LTD AGS 61MLF Italian Special is ideal for fishing with small spoons and cranks, using lines with low stretch such as ester or multifibre. The fast taper of this rod allows you to feel even the lightest touches and react promptly with a minimum movement of the wrist, optimizing effectiveness during competitions. The PRESSO LTD AGS 63UL Italian Special offers extraordinary sensitivity combined with excellent casting ability. Thanks to the 99% carbon blank, the angler can perceive even the most delicate touches over long distances. The rigid section at the tip makes hooking easier, improving the chances of catching in the most challenging situations. The DAIWA Presso LTD AGS Italian Special are designed for the most demanding fishermen, combining advanced technologies, sensitivity and reliability to dominate in every competition context in the trout area.

Shimano

The Sedona Trout Lake Special series is made up of telescopic rods specific for lake trout fishing, optimized for trembling, streaking and bombarding techniques. This line combines extremely sensitive tips with excellent casting ability, while offering a very competitive quality-price ratio. Perfect for lake trout fishing enthusiasts who use techniques such as Tremarella or streak, the Sedona Trout Lake Special offers the right balance of casting power and tip sensitivity, making it easier to catch even the most difficult trout. With 10 models to choose from, you can find the right rod to cover all distances and fish sizes. Diaflash technology, integrated into the Full Carbon blanks, increases the rigidity of the base, improving the casting distance, even in the lightest models. The tip, however, remains extremely reactive, ideal for making the most of the fast action necessary in Tremarella techniques. The models are equipped with lightweight Seaguide MKG+OSG guides with LTS coating and a Shimano reel seat that amplifies touch sensitivity. Each rod is also equipped with a guide protection, ensuring safety during transport.

Colmic

This big fish rod par excellence is characterised by an extremely thin shaft and the powerful and reactive semi-parabolic action that is expressly required and desired by people practising this technique. We have favoured progression under stress rather than extreme rigidity, precisely in order to better accommodate for reeling in prey that often exceed 100 kg in weight to limit physical effort on the part of the angler.  Equipped with an Eva cap for the most important fights, Mind Flayer is the perfect rod for anglers who have already gained experience in fishing sturgeon and require a higher performance rod that is pleasant in all respects.

Colmic

Light trolling rod which, with its very thin diameter and the incredible lightness of the blank, make the Colmic Slight Powerla a unique product. The revolutionary design allows you to force the blank to the maximum without danger of breakage. Ideal for coastal trolling and live trolling.

Trabucco

The Trabucco Proxima XP Carp Master Feeder represents the pinnacle of modern engineering in the feeder rod sector. Made with CX1 Micro Pitch high modulus carbon blanks, this rod offers an unrivaled combination of lightness, strength and sensitivity. The reinforcement bands strategically positioned on the handle above the reel seat guarantee a solid and reliable structure. With a Medium Power action and a casting power of 90 grams, the Proxima XP Carp Master Feeder is perfectly balanced to tackle even the most demanding feeder fishing challenges. The Lock Grip handle, made of cork and high-density EVA, offers optimal control during casting and during the fighting phases with the fish, allowing the angler to maintain control in every situation. The rod is supplied with 3 interchangeable carbon tips, highly sensitive but powerful, contained in a protective tube to ensure maximum safety during transport and storage. The tangle-free K-frame double shank SiC guides are the ideal choice for using braided lines, ensuring even tension distribution and minimizing the risk of tangling during casting. The ergonomic screw reel seat with high density EVA front handle ensures a firm and comfortable grip, allowing the angler to concentrate fully on the fishing action. Finally, the comfortable high density EVA final grip with laser engraved logo adds a touch of class and functionality to the Proxima XP Carp Master Feeder, confirming its status of excellence in the world of feeder rods.

Trabucco

The new Trabucco Spectrum XTM fishing rods have been designed to increase performance compared to previous models, such as the Spectrum XTA, with a focus on match fishing. These rods feature blanks made of CX-1 Micro Pitch High Modulus carbon, characterized by Twist Free technology for greater stability and precision in casting. The spigot joints with X-Joint technology guarantee optimal progressive curvature, while the SiC Sea Guide match rings with Zircodium stone offer lightness and resistance. The Lock Grip handle, a combination of cork and high-density EVA, ensures superior control during casting and managing the catch. The screw reel seat, in graphite, with stainless steel scales and high-density EVA front handle, completes the equipment, guaranteeing a robust and long-lasting structure.

Trabucco

The Trabucco Corsair Shore EGI rod stands out for its refined combination of technical performance and ergonomic design. Characterized by a two-phase structure in CX-1 High Modulus carbon, equipped with a spigot joint, this rod offers remarkable sensitivity and precision when using squid jigs (egi) measuring #2.0~3.5. The end part of the barrel is covered in white paint, embellished with fluorescent orange bindings, ensuring optimal visibility even in low light conditions. The single shank SiC guides, with K profile frame, represent an advanced technical solution, resistant to corrosion and capable of preventing the formation of tangles in the line, maintaining a constant and reliable performance. The graphite reel seat, with rubber-coated steel slider, ensures a secure grip and facilitates adjustment during fishing sessions. The split handle, covered in high density EVA and ergonomically shaped, gives optimal control when casting and retrieving artificial bait. Finally, the closing cap on the bottom of the handle, embellished with the brand logo, adds a distinctive and refined touch to the overall design of the rod. In conclusion, the Trabucco Corsair Shore EGI Inshore Game presents itself as a first-rate option for fishing enthusiasts who require a highly performing and reliable tool, capable of safely facing the challenges of the marine environment during aging game sessions.

Shimano

The Alivio GX Tele Surf from Shimano is the perfect choice for those who do not want to invest large sums of money and who occasionally dedicate themselves to surfcasting and bottom fishing from the beach. You will certainly appreciate the comfortable telescopic design and easy handling of the XT30 carbon blank, perfect even for inexperienced and young surfers. With great power in the lower sections, allowing for great distances, this stylish range also benefits from a solid tip for maximum bite detection. The Alivio Surf GX Tele range offers excellent performance at a fantastic price. The XT30 carbon blank offers good casting performance at an affordable price. Reactive rod, it helps a lot in the casting phase, allowing even the less experienced to be able to tackle their fishing trips with peace of mind. Despite the price, the Alivio Surf features excellent quality Shimano Hardlite guides, anti-corrosion and ideal for both the monofilament and the braided line. A Shimano DPS reel seat capable of accommodating 14000 size surfcasting reels and has been positioned to allow you to create maximum leverage with your bottom hand when casting.

Daiwa

The Daiwa 23 Ninja Tele Spinning is the ideal ally for anglers looking for performance and flexibility. This telescopic rod is designed to offer reliability and ease of use in any conditions. Made with quality materials, the rod guarantees a light but resistant structure. The compact design allows for easy transportation and quick setup, perfect for anglers who frequently need to move between different locations. Thanks to the carbon blank and Braiding-X technology, the Daiwa 23 Ninja Tele offers exceptional resistance and considerable casting power, allowing you to tackle a variety of fish with confidence. Versatile for use in freshwater and saltwater, this rod adapts to a variety of fishing techniques, making it an excellent choice for anglers of all levels.

Colmic

The COLMIC UNDER WATER is a remote-adjustable boat fishing rod, available in two lengths (3.20-4.00 m and 3.50-4.50 m), ideal for < strong>bottom fishing on shallow and medium seabeds. Lightweight and resistant, this rod offers reliable performance in different weather and sea conditions, allowing you to tackle a wide range of prey. Whether you are fishing for aggressive brown bass, wary bream or vigorous sea bream, the COLMIC UNDER WATER will be your ideal ally.

Colmic

The COLMIC TALENT is a telescopic rod that offers a good balance between quality and price, making it particularly versatile. This rod is easy to handle and suitable for managing thin leaders, but it is also capable of tackling larger prey, using larger diameter nylon. The new materials used and the spiral processing of the sections (X-Wrapping) give the rod adequate rigidity, harmonious action and above-average reliability.

Colmic

The COLMIC TROUT HERO are lake trout rods known for their high quality-price ratio. Made of 30-24T SV composite, they offer superior performance compared to other models in the same range. The TROUT HERO are available in 7 different variations in length and action, ideal for satisfying different fishing needs.

Colmic

New series of trolling rods of modern design available in two draw weights and two different sizes, ACID guides. The Colmic Full Shot Acid is a versatile rod for coastal trolling with lures and live trolling. The Full Shot is very robust and at the same time has great sensitivity at the tip, it allows you to force the blank to the maximum without danger of breaking. Equipped with acid mount MN sic guides and DPS Heavy-Duty graphite reel seat. Cross base with protective rubber cap, thin and rigid EVA handle for a perfect grip during the fight.

Trabucco

The Trabucco Proxima XP SW Master Feeder is a robust and powerful feeder rod, ideal for fishing in a marine environment. Made with CX1 Micro Pitch high modulus carbon blanks, it offers a Power action and a casting power of 130 grams, also suitable for large fish. The Lock Grip handle in cork and high density EVA provides excellent control during casting and fighting the fish. The rod is equipped with 3 interchangeable carbon tips and double-shank SiC guides with anti-tangle K frame, optimal for the use of braided lines. The ergonomic screw reel seat with EVA front handle ensures a comfortable and secure grip, while the contoured EVA end grip with laser-engraved logo adds a touch of style. The Proxima XP SW Master Feeder is the ideal choice for anglers looking for reliable performance in the marine environment.

Trabucco

The Trabucco Hydrus Neo T-Match is a versatile fishing rod, suitable for use in both fresh and salt water, ideal for fishing with English floats, bombards or feeders. Made with high resistance S.H.M.R. carbon blanks. and reinforced joints, offers reliability and durability. The S-SiC rings with stainless steel frame ensure good smoothness and corrosion resistance. The graphite screw reel seat with rubber coated stainless steel grips offers complete protection for the reel. The cork handle, with hot-stamped Trabucco logo, guarantees a comfortable and firm grip, while the aluminum cap with shock-absorbing rubber insert completes the rod with a touch of quality.

Rapture

The Rapture ACRUX CONCEPT one-piece spinning rods are designed for experienced spinners and professional bass anglers in competition. Built with Japanese Torayca carbon blank and equipped with a tubular tip, they have a lower part of the stock reinforced with crossed carbon bands (CXC Carbon), necessary to prevent torsion and ensure high reactivity and precision during casting (Ultimate Performance Blank). The unique, double-tapered butt grip is entirely made of carbon, including the front grip. The ultralight Seaguide SiC-RS single shank guides are particularly suitable for the use of ultra-fine braided lines, guaranteeing lightness and excellent heat dispersion. The reel seat, original Fuji in carbon and steel, is mounted on the carbon handle and decorated with ultra-light aluminum details. The rods are available in two variants: Concept Finesse and Concept Racing.

Daiwa

The Daiwa Tanacom Deep is a fishing rod designed for the Italian market, ideal for deep fishing techniques using electric reels. Designed for catching large squid, scabbard fish, seabream and scorpion fish, it is also suitable for fighting groupers and large conger eels. Made with Glatech Construction technology, this rod ensures high strength and sensitivity. Equipped with high-quality Fuji components, including corrosion-resistant rings and a GC spider for secure anchoring in rod holders, the Tanacom Deep can handle leads up to one and a half kilos, offering reliability and versatility even in the most demanding fishing conditions. Features: Glatech Construction technology. Fuji rings. Fuji GC Cruise. Solid Tip Tip

Colmic

The COLMIC MITIKA is a basic Bolognese rod, characterized by specific techniques suitable for various fishing contexts. With a maximum casting capacity of 20 grams and a medium stiff action, it is suitable for use in both fresh and salt water environments, ensuring consistent and reliable performance. This rod offers a practical and solid solution for fishing enthusiasts looking for a tool they can rely on.

Colmic

The COLMIC TMS-TROUT MASTER SPECIAL are rods for lake trout fishing, available in 8 models with different lengths and weights, built in 30T SV carbon. These rods are light, reactive and well balanced, ideal for anglers who practice the "tremarella" technique. They offer excellent performance at a competitive price, making them particularly suitable for those approaching this discipline for the first time.